![]() ![]() The new station featured a former KZAP staffer (“Marla in the Morning”) during the AM drive time. The commercials were generally run during prime time news updates on network television stations. The owners began a television commercial blitz to promote the new station. The new station featured laid-back announcers and mainstream AOR. The call letters were changed back to KXOA, and the station named “AM 14, The Rockin’ Home”. During the mid-1970s, KNDE moved ahead of KROY but eventually lost the ratings war until September 28, 1978, when new owner Brown Broadcasting changed KNDE to Album Oriented Rock. When the progressive format on AM failed to catch on, the station switched to Top 40, hiring former KROY personalities Dave Williams, Steve Moore, Kevin Manna, and Rick Rossi. As a progressive station, air personalities included Patrick Moore, Don Wright, and "The Kandie Man", a takeoff on Wolfman Jack, handled by Jon Peters. On Januat 12:01 AM, the new owners changed the format to Progressive Rock. In December 1970, KXOA was sold to a group of investors associated with Progressive Rock-formatted KSJO-FM in San Jose. ![]() Listeners found the relocated AM signal weaker, especially at night. The FM transmitter was broadcasting at 100,000 watts. The AM station continued to broadcast 5,000 daytime watts with 1,000 nighttime directional watts. Both the AM and FM station moved a mile to the west to Commerce Circle while the transmitters were moved a mile to the south into the American River floodplain. It was about that time that KXOA was forced to move both its studios and transmitters from 1470 Leisure Lane to make way for an expanded Interstate 80 freeway and interchange that were eventually never built. By late May 1970, KXOA shifted its format from Top 40 to Adult Contemporary mixed with oldies. KROY’s format adjustment had a drastic ratings effect on KXOA. KROY also hired some of KXOA’s key air talent. In 1968, KROY altered its Top-40 format to be more fast-paced and slick, as it installed a “ Bill Drake”-styled approach with the nickname “Music Power”. Don Imus – whose first claim to fame came there.newscaster Mike Pulsipher, who later joined CBS Radio,.Brian Beirne, the station's news director in the late 1960s who later became "Mr.Bill Whitman - who later became a "voice" at CBS,.Tony King - real name Pete Gross, who later became the first "voice" of the Seattle Seahawks,.Johnny Hyde - who programmed the "Gear Hour,".Les Thompson – the station's program director during most of the period,.Notable members of KXOA's Top 40 air staff included The show also included album cuts from established American artists. The station also featured a one-hour Progressive rock show nightly known as the Gear Hour, where the latest British music was featured. By 1965, KXOA began to beat KROY in the ratings, by hiring some of its key talent. In the early 1960s, KROY easily beat KXOA in the ratings. However, KXOA’s major battle took place when KROY (1240) changed to Top 40 in February 1960. The aforementioned stations would change to MOR and Country (as KRAK), respectively, in the early 1960s. KXOA would beat both of these stations for ratings success. The station battled KGMS (1380) and Stockton-based KGDM (1140) for success in reaching the teen audience. In the late 1950s, KXOA-AM changed to a Top 40 format. Later, KXOB became KJOY, and KXOC became KPAY. It is likely these stations had common ownership. In the early 1950s there was also KXOB (1280 kHz, Stockton) and KXOC (1060 kHz, Chico) which, along with KXOA, were affiliates of the Mutual Don Lee (MBS) radio network. The original programming can be described as traditional MOR/block programming. Originally, the station was located on the 1490 kilocycles frequency on the AM dial, but moved to 1470 a few years after its debut. It was mainly a Top 40 station for most of its AM existence and programmed a very successful " light rock" format that lasted nearly two decades, but also experimented with other formats on both AM and FM. KXOA was a Sacramento, California, United States, radio station that existed on both AM and FM (in various incarnations) between 19. ![]()
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